The fees on every sale
- Listing fee: $0.20 in the US, roughly £0.15–0.16 in the UK, charged when you list and when an item renews or sells.
- Transaction fee: 6.5% of the item price plus the shipping you charge the buyer.
- Payment processing: 3% + $0.25 in the US, 3% + CA$0.25 in Canada, 4% + £0.20 in the UK, and 4% + €0.30 for most of Europe.
- Regulatory operating fee: a country surcharge that only some countries pay (below).
- Offsite Ads: 15% of the order (12% for shops over $10,000 a year), only when the sale came from an Etsy-placed ad.
- VAT on fees: charged to many UK and EU sellers on top of everything above.
The June 2026 regulatory fee changes
On June 22, 2026 Etsy changed its regulatory operating fees. The UK rose to 0.48%, France to 1.14%, Italy to 0.80% and Spain to 0.88%. Canada is 1.15%, and US and German sellers pay none. Many calculators online still quote the older, lower rates, so check the date on any tool you use. See our regulatory operating fee guide for the full country list.
Why VAT matters more than it looks
UK and EU sellers who are not VAT-registered pay VAT on Etsy's fees (20% in the UK and France, 19% in Germany). That is a real cost on top of the fee itself. If you are VAT-registered you can usually reclaim it.
Worked example
A £35 item with £5 shipping charged, £10 of materials and £6 of real postage, sold by a UK seller. Listing £0.16, transaction £2.60, processing £1.80 and regulatory fee £0.19 total about £4.75. VAT on those adds about £0.95. After £16 of costs, profit is about £18.30, an operating margin of roughly 46% on the £40 revenue. The same sale in the US keeps about $19.75 on $40.
How to protect your margin
- Price with fees included, using the real rates for your country.
- Charge shipping at cost so the 6.5% fee is not eating your postage.
- If you are under $10,000 a year, remember Offsite Ads is mandatory and plan for the 15%.
Try your own product in the Etsy seller profit calculator, which includes the regulatory fee and VAT for each country. To set prices that protect your margin, read how to price Etsy products after fees.
Etsy fees for EU sellers
Sellers in most of Europe pay a 6.5% transaction fee, payment processing of 4% + €0.30, and a listing fee roughly equal to the $0.20 US fee in local currency (check your statement for the exact amount). Regulatory operating fees apply in France (1.14%), Italy (0.80%) and Spain (0.88%) but not Germany. Many EU sellers also pay VAT on Etsy's fees: 19% in Germany, 20% in France, 21% in Spain and 22% in Italy. If you are VAT-registered you can usually reclaim it.
Frequently asked questions
What percentage does Etsy take in 2026?
The core charge is a 6.5% transaction fee on the item price plus the shipping you charge. On top of that come payment processing (3% + $0.25 in the US), a $0.20 listing fee, any regulatory fee and VAT in your country, and Offsite Ads (15%, or 12% for shops over $10,000 a year) only when a sale comes from an Etsy-placed ad.
How much does Etsy charge UK sellers?
Listing is roughly £0.15–0.16, the transaction fee is 6.5%, processing is 4% + £0.20, and the regulatory operating fee has been 0.48% since June 22, 2026. UK sellers who are not VAT-registered also pay 20% VAT on these fees.
What is the Etsy regulatory operating fee?
It is a country-specific surcharge on orders from certain countries. Etsy changed the rates on June 22, 2026: for example the UK is 0.48%, Canada 1.15%, France 1.14%, Italy 0.80% and Spain 0.88%. The US and Germany have none.
Is Offsite Ads mandatory?
For shops earning under $10,000 a year, yes. Above that, you can opt out. The fee is only charged on sales that actually came from an offsite ad.
Where can I calculate my own profit?
Use the Etsy seller profit calculator, which includes the regulatory fee and VAT for each country. For tax on your profit, see the tax guide.
Last reviewed October 2026. Figures are estimates for planning, not tax advice; see the disclaimer and methodology.